When international clients first contact me, they often use terms like buyer’s agent or property finder. And honestly, I understand why. Those are the most common expressions in English-speaking markets.

In Spain, however, we use the term Personal Shopper Inmobiliario — or Real Estate Personal Shopper — and for me, that definition captures something much more precise.

Because this work is not simply about finding properties.

It’s not about sending listings filtered by price, number of bedrooms, or location.

It’s about understanding how someone truly wants to live.

After more than 11 years working in the real estate sector across Girona, Costa Brava and the Pyrenees, I made a very intentional shift in my career. About a year ago, I decided to work exclusively for buyers.

Why? Because in most real estate transactions, the buyer is often the one left less protected.

I felt there was a different way to approach this profession — a more personal, independent and thoughtful way.

And that is exactly how I understand the role of a real estate personal shopper.

If you think about a personal shopper in fashion, their role is not simply to buy clothes based on trends. They take time to understand the person in front of them: their lifestyle, their routines, what makes them feel comfortable, what reflects who they are.

Then they build something around that person.

For me, buying a home should work in a very similar way.

A property is not just a financial transaction. It’s the place where daily life happens. The place you return to after a long day. The environment that shapes your routines, your wellbeing and your lifestyle.

That’s why my work goes far beyond the technical search itself.

I want to understand questions like:

• How do my clients actually want to live?
• Do they dream about cycling through quiet roads on a Sunday morning?
• Do they prefer walking to cafés and local markets?
• Are they looking for privacy and silence, or connection and energy?
• What do they want to feel when they open the door of their home?

Sometimes clients arrive with a very clear idea of what they want. Sometimes they don’t. And part of my work is helping them clarify that vision.

That requires a very different kind of relationship than a traditional real estate transaction.

It requires listening carefully, understanding priorities beyond square metres and price points, and guiding buyers through a process that is often emotional as well as financial.

This is why I continue to use the term Real Estate Personal Shopper.

Because, in the end, my work is not only about finding a property.

It’s about helping people find a place that truly fits their life.

▶️ You can also watch the full video version below: https://youtube.com/shorts/4F_xJlh5qtg?si=fS6mnjhyN0qz1Ymm